
Your Core Business Solutions Are Becoming AI-Centric… What’s the Impact on Your ICT Strategy?
Core AI will soon be embedded in core business platforms, making complex custom projects redundant and shifting ICT strategy focus to vendor roadmaps.

Core AI will soon be embedded in core business platforms, making complex custom projects redundant and shifting ICT strategy focus to vendor roadmaps.

Adobe’s strategy signals a shift from tool vendor to AI workflow orchestrator, prioritising efficient, brand-compliant content scaling over raw AI model power.

Adobe’s new Firefly Foundry offers bespoke, brand-specific Generative AI models using proprietary IP, securing brand integrity while scaling content production.