As the market ecosystem changes, so too do the dominant species. The introduction of Internet and – more importantly – wireless Internet, has changed the IT landscape to such a degree that new dominant species are emerging rapidly: IBM is something of a dinosaur now, shrunk to a stroppy old crocodile; Apple kept its DNA of excellence in branding, evolving from a tasty Macintosh, into a Venus flytrap; and Google is a clever and adaptive monkey; and then there is the mammoth in the room, Microsoft.

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Joseph Sweeney

About The Advisor

Joseph Sweeney

Dr. Joseph Sweeney is an IBRS advisor specialising in the areas of workforce transformation and the future of work, including; workplace strategies, end-user computing, collaboration, workflow and low code development, data-driven strategies, policy, and organisational cultural change. He is the author of IBRS’s Digital Workspaces methodology. Dr Sweeney has a particular focus on Microsoft, Google, AWS, VMWare, and Citrix. He often assists organisations in rationalising their licensing spend while increasing workforce engagement. He is also deeply engaged in the education sector. Joseph was awarded the University of Newcastle Medal in 2007 for his studies in Education, and his doctorate, granted in 2015, was based on research into Australia’s educational ICT policies for student device deployments.