
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
With the ongoing integration of AI within organisations it is critical to understand the full risks that you take when taking this route. In this Help Net Security interview, Joseph Sweeney discusses upcoming developments like content cognition and foresees progress in AI-powered tools for managing information, along with the incorporation of knowledge graphs to enable deeper analysis.
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Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Adobe and Microsoft are integrating AI agents to streamline marketing workflows, signaling a shift toward cross-platform interoperability for enterprise productivity.

Adobe’s ChatGPT integration shifts design from expert software to conversational workflows, enabling staff to scale brand-compliant assets via natural language.