Intelligent Business Research Services (IBRS) adviser Joseph Sweeney discussed digital disruption and investment. He said Australia had a “cultural problem” with reinvesting savings from technology back into businesses.

“When you look at Australia’s history of reinvesting in the business — taking profits and ploughing them into technology, by western standards we have very low reinvestment in business. And that’s a cultural issue,” Dr Sweeney said.



Joseph Sweeney

About The Advisor

Joseph Sweeney

Dr. Joseph Sweeney is an IBRS advisor specialising in the areas of workforce transformation and the future of work, including; workplace strategies, end-user computing, collaboration, workflow and low code development, data-driven strategies, policy, and organisational cultural change. He is the author of IBRS’s Digital Workspaces methodology. Dr Sweeney has a particular focus on Microsoft, Google, AWS, VMWare, and Citrix. He often assists organisations in rationalising their licensing spend while increasing workforce engagement. He is also deeply engaged in the education sector. Joseph was awarded the University of Newcastle Medal in 2007 for his studies in Education, and his doctorate, granted in 2015, was based on research into Australia’s educational ICT policies for student device deployments.