
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Most annual trend predictions are little more than marketing disguised as foresight. Market modelling designed to drive consumption rather than economic modelling designed to drive value.

Manage-in-place information management offers a strategic approach to governance, allowing organisations to control data directly across all their existing repositories.