
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

In a recent analysis by TechPartner.News, IBRS future of work advisor Dr Joseph Sweeney provides critical context to the current debate on AI adoption in Australia

Most annual trend predictions are little more than marketing disguised as foresight. Market modelling designed to drive consumption rather than economic modelling designed to drive value.