
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

These techniques help you get more thoughtful, accurate, and creative results from an AI. Think of them as ways to guide the AI’s thinking, much as you would guide a new team member.

In a recent analysis by TechPartner.News, IBRS future of work advisor Dr Joseph Sweeney provides critical context to the current debate on AI adoption in Australia