
Modern Information Management. Manage-in-Place Vendor Summary 2025
Managing information where it lives, known as manage-in-place, requires understanding diverse technical architectures to select the right governance strategy.

Managing information where it lives, known as manage-in-place, requires understanding diverse technical architectures to select the right governance strategy.

Adobe’s strategy signals a shift from tool vendor to AI workflow orchestrator, prioritising efficient, brand-compliant content scaling over raw AI model power.

Adobe’s new Firefly Foundry offers bespoke, brand-specific Generative AI models using proprietary IP, securing brand integrity while scaling content production.