VENDORiQ: Apple Joins the Other Vendors in Embedding AI Into All Our Devices: More Evidence of How We’ll Work in 2035

Why It’s Important

The announcement of Apple Intelligence, a deeply integrated AI system, is further evidence that AI services will be baked into most personal computing devices in the near future. Microsoft, Samsung and Google have already released devices with hardware-based AI accelerators or on-board AI services. On the surface, these advances look like incremental enhancements. In reality, they will transform how we engage with computing services, our date-to-day tasks and workflows, and how we access and manipulate information. The trend holds significant relevance for enterprise digital workspaces.

The AI updates in AirPods and Apple Watch represent innovations in personal and workplace communication, particularly with voice isolation in noisy environments and automated translation features, crucial for global operations. But more importantly, they pave the way for users to interact more fully with natural language AI agents that will become common in the next 24 months.

Who is Impacted?

• End-user computing teams
• Enterprise application developers
• Human resources

What’s Next?

• Prepare for the wave of AI-enabled devices that will soon drive new user engagement models. IBRS has presented a talk on ‘How We’ll Work in 2035’ which provides a comprehensive overview of the expected changes in how staff will engage with business applications, processes, and data. 

Related IBRS Advisory

• How We’ll Work in the Year 2035 – Webinar And Presentation Kit
• The Future of End-User Computing: The Biggest Change Since the Mouse is Upon Us