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20 January 2021: In its 2020 Q4 quarterly earnings report, Citrix announced it is buying Wrike, a Cloud-based, collaborative project management service, for US$2.25 billion.

Why it’s Important

The market for collaborative workforce management tools has grown sharply in 2020. Prior to the pandemic, products such as Write were generally procured by business stakeholders. The ICT group’s ability to mandate a specific collaborative workforce management tool was limited due to the ease of acquiring such tools, strong user preferences based on past experiences with tools and waves of vendor’s branding activities. As a result, most organisations have a myriad of collaborator workforce management tools, including: Wrike, Monday, Trello, Microsoft Project, Microsoft Planner, Plutio and others. 

However, as outlined in IBRS’s whiteboard session on Disruptive Collaboration, this situation is unsustainable. These Cloud-based tools can not only create pockets of documents and sensitive information, but also act as barriers for different teams to work together when they each have different tools. 

Citrix’s acquisition of Wrike is a sign that the market for such tools may be starting to consolidate.

However, for existing Citrix customers and for Wrike customers, the acquisition will have little direct impact at this time.

Who’s impacted

  • Project managers
  • Business stakeholders involved with workforce management / project delivery

What’s Next?

  • ICT groups should seek out which workforce collaboration tools are in use across the organisation. Longer term, plans should be in place to begin limiting the number of tools in an effort to improve information management and compliance, collaboration between disparate teams and reduce the security footprint.

Related IBRS Advisory

  1. Disruptive Collaboration (whiteboard session)