VENDORiQ: Low-code vendor Kintone pushing into Australian market
11 January 2021: IBRS interviewed low-code vendor Kintone, exploring its unique capabilities. The Japanese company is looking to expand its presence in the Australian market through traditional channels and some unexpected partners.
Why it’s Important
As detailed in the ‘VENDORiQ: Cloud low-code vendor Webflow secures US$140 million’, the low-code market is growing rapidly. Kintone Australia is a subsidiary of Cybozu, one of Japan’s largest software companies, which was founded in 1997. The firm’s platform focuses as much on collaboration around digitised processes as it does on the development of applications - with every process having ‘conversational threads’. The firm’s clients in Australia are predominantly Japanese firms with local operations.
- Development team leads
- Workforce transformation leads
Kintone addresses the low to mid-range of the IBRS spectrum of services for eforms and low-code environments. It is suited for less-technical staff (including business analysts) to create structured processes that include collaboration.
Kintone’s approach is worth noting, since many of the processes digitised by low-code platforms are replacing ad-hoc, messy processes that are often managed with manual activities and collaboration. There is an active evolution from manual, collaborative processes to digitised processes.
Kintone has a stable financial base via its strength in the Japanese market. Skills, training and support for Kintone are comparatively weak in the domestic market. However, Kintone is looking to partner with IT services organisations and partners with strengths in providing printing and digitisation technologies.
Related IBRS Advisory
- How to succeed with eforms Part 1: Understand the need.
- Workforce transformation part 4: Non-techies are taking over your developers’ jobs – Dealing with the fallout
- Aussie vendor radar: Nintex joins the mainstream business process automation vendor landscape
- VENDORiQ: Cloud low-code vendor Webflow secures US$140 million