VENDORiQ: Microsoft Introduces Azure AI Content Safety

Why It’s Important

With generative AI expected to contribute as much as $115 billion a year to the Australian economy by 2030¹, more enterprises will be compelled to invest in AI research, development, and integration. However, they need to ensure a safe and culturally sensitive digital environment with the content that they generate. Establishing clear and effective usage guidelines within an organisation is crucial to ensuring the responsible and effective use of advanced AI applications. These guidelines can help employees and stakeholders in using AI technology ethically and within legal boundaries. In addition, they help prevent misuse, maintain data privacy, and promote a culture of responsible AI adoption, to better safeguard the enterprise’s reputation and compliance with regulatory standards. Finally, enterprises need to include platforms in their implementation of internal guidelines for the responsible deployment of AI technology.

Who’s Impacted

• CIO
• AI developers
• IT teams
• Security teams

What’s Next?

• Implement ongoing monitoring and testing procedures to detect and mitigate biases, errors, and safety concerns in AI systems. Regularly assess the AI’s performance in real-world scenarios to identify and address potential issues promptly.
• Maintain human oversight in AI processes to intervene when necessary and ensure that AI-generated content or decisions align with ethical and safety standards.

Related IBRS Advisory

• The Top Six Risks Of Generative AI
• Taking Control Of Enterprise Large Language Model AI

1. Tech Council of Australia (July 2023), Australia’s Generative AI Opportunity ↩︎