VENDORiQ: More SaaS Vendors Integrate AI Into Their Platforms

The Latest

Oct 2023: Some of the recent announcements related to AI integration include:

• Social media management platform Hootsuite launched its AI-powered content generator, OwlyWriter AI, which is powered by GPT and prompt engineering/variance to offer unique content on similar topics. It is currently integrated into Hootsuite Composer and the scheduling post feature.
• Zoho introduced OpenAI capabilities into its SaaS Analytics and DatPrep platforms.
• Customer success platform Totango has partnered with generative AI company Jasper.ai to enable users to use natural language queries for better customer account segmentation and code generation used to connect Totango to other systems.
• SAP’s SuccessFactors solutions will be integrated with Microsoft’s 365 Copilot and Azure OpenAI Service to access language models and generate natural language after it announced that ChatGPT will be embedded in SAP’s products.
• Online whiteboard company Miro will boost its platform with 12 AI features, including image and diagram generation, summarising customer data, and interpreting code.
• SaaS-based content management enterprise Messagepoint recently launched the integration of ChatGPT into its product, MARCIE or Messagepoint Advanced Rationalization and Content Intelligence Engine, to offer content rewrite recommendations.
• Salesforce introduced two generative AI product offerings: Marketing GPT will support the generation of personalised emails, marketing journeys and segmentation, while Commerce GPT will help marketers customise shopping experiences using GPT-powered dynamic buying journeys.