VENDORiQ: Salesforce Einstein automate
2 December 2020: Salesforce Einstein is being extended into the Mulesoft automation and data integration platform. The newly announced Flow Orchestrator enabled non-technical staff to transform complex processes into industry-relevant events. The new AI-assisted MuleSoft Composer for Salesforce will allow an organisation to integrate data from multiple systems, including third-party solutions.
Why it’s Important
AI enables business process automation as a key technology enabler that favours organisations with a Cloud-first architecture. Salesforce will leverage its experience and connections with selling to organisation’s non-IT executives to secure a strong ‘brand leadership’ position in this space.
- CRM Leaders
In mid-2019, IBRS noted a significant upswing in interest in Mulesoft and integration technologies more broadly from the non-ICT board-level executives. In particular, COOs and CFOs expressed strong interest in, and awareness of, process automation through APIs.
Digging deeper, IBRS finds that Salesforce account teams, who are well-known for bypassing the CIO and targeting senior executive stakeholders, are also bringing Mulesoft into the business conversation. Also, Microsoft is expected to double-down on AI-enabled business process automation with the PowerPlatform.
As a result, the addition of Salesforce Einstein AI into the discussion of automation and integration is expected to land very well with COOs and CFOs.
CIOs need to be ready to have sophisticated discussions with these two roles regarding the potential for AI in process automation. Expectations will be high. Understanding the possible challenges of implementing such a system takes careful consideration. CIOs should be ready to build a business case for AI-enabled business process automation.
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