VENDORiQ: Salesforce Introduces New Generation of Einstein

November 6, 2023
IBRS Advisor Team
Strategy & Transformation, VendorIQ

What's new with Salesforce's generative AI tool, Einstein?

The Latest

In October 2023, Salesforce launched a significant upgrade of its AI-assisted conversational assistant, Einstein. The upgrade features generative AI with Einstein Copilot (not to be confused with Microsoft Copilot) and Einstein Copilot Studio. The two new services will be integrated into all Salesforce applications. Einstein Copilot allows users to interact using natural language, receive answers from the Salesforce Data Cloud, and get proactive suggestions for additional actions. Einstein Copilot Studio enables enterprises to develop customised AI-powered apps with tailored prompts, skills, and AI models. All platforms have the Einstein Trust Layer to ensure user data privacy and security.

Why It’s Important

Integrating generative AI into existing core business solutions is the fastest and arguably most effective way for organisations to leverage the benefits of AI, allowing for intelligent recommendations and streamlining repetitive tasks. However, it is important that the organisation implements digital literacy training, so staff can oversee the accuracy and appropriateness of the information generated by such tools. To complement this, enterprises must invest time in developing governance policies and ethical guidelines to ensure the responsible use of AI both internally and externally.

Who’s Impacted?

C-Suite
CIO and CTO
SaaS project managers
Human resource/learning and development teams
End-user computing/digital workspace teams

What’s Next?

Ensure that a structured AI usage/governance framework is in place.
Formally revisit the organisation’s digital literacy maturity in light of the tsunami of AI capabilities that will be deployed within SaaS applications that staff already use.

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VENDORiQ: Salesforce Introduces New Generation of Einstein

The Latest

Why It’s Important

Who’s Impacted?

What’s Next?

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