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23 February 2021: The appetite for crowdfunding of tech startups looks to remain strong, with the fledgling accounting software vendor Thrive securing AU$3 million through the Birchal service.  

Why it’s Important

There are two lessons to take from this announcement. 

First, commercial crowdfunding is a growth area that will favour niche tech start-ups. As more success stories emerge, this has the potential to re-invigorate the Australian startup community, which has been lagging. 

Second, it highlights the likely capabilities to be introduced in SaaS-based financial solutions: namely AI-powered automation and machine-learning decision support.

Who’s impacted

  • CIO
  • CFOs
  • Individual investors

What’s Next?

There is the potential for larger organisations to set aside funds to invest in startups. CIOs and CFOs may wish to watch the crowdfunding space that may provide relevant solutions to their needs, or secure services that may complement or even compete with their organisation. While IBRS acknowledges this strategy will not be suitable for the majority of organisations it works with, there is the possibility this will become more common over the next decade, especially for startups in security, Cloud management and cost control, AI-powered automation and machine learning-based decision support systems.

While Thrive is unlikely to be of interest to CIOs, being targeting squarely at SMEs and sole traders, the vendor’s goals leverage AI to automate much of the account process and provide recommendations, highlighting where development dollars will be going for many SaaS-based accounting solutions.

Related IBRS Advisory

  1. CIOs seek ready-made over DIY AI solutions
  2. How can AI reimagine your business processes?
  3. Salesforce Einstein automate
  4. The evolution of SaaS offerings for legacy systems