Conclusion: With recent vendor movements in the Web Content Management (WCM) space and related Enterprise Information Management (EIM) space, there is a great deal of focus on how organisations organise and distribute content online.

Much of the hype surrounding vendor announcements and lucrative tenders for web development obscure a far more important trend: the movement of content from being a product in itself to being seen as the result of a series of organisational processes. This is similar to (although not as far-ranging) as Business Process Modelling (BPM) and many of the approaches used in BPM can be applied to process-oriented web content planning.

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Joseph Sweeney

About The Advisor

Joseph Sweeney

Dr. Joseph Sweeney is an IBRS advisor specialising in the areas of workforce transformation and the future of work, including; workplace strategies, end-user computing, collaboration, workflow and low code development, data-driven strategies, policy, and organisational cultural change. He is the author of IBRS’s Digital Workspaces methodology. Dr Sweeney has a particular focus on Microsoft, Google, AWS, VMWare, and Citrix. He often assists organisations in rationalising their licensing spend while increasing workforce engagement. He is also deeply engaged in the education sector. Joseph was awarded the University of Newcastle Medal in 2007 for his studies in Education, and his doctorate, granted in 2015, was based on research into Australia’s educational ICT policies for student device deployments.