Conclusion: Microsoft’s Windows Mobile platform has a long heritage in the enterprise, but in the past five years its market share has decayed as a tsunami of consumer-oriented smartphones hit the market. Microsoft’s latest offering, Windows Phone 7, is a big step up from its previous mobile offering, but it is unlikely that it will be able to bury the iPhone, as Microsoft attempted to imply recently1. However, the platform has a strong story to tell with regards to enterprise mobility.

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Joseph Sweeney

About The Advisor

Joseph Sweeney

Dr. Joseph Sweeney is an IBRS advisor specialising in the areas of workforce transformation and the future of work, including; workplace strategies, end-user computing, collaboration, workflow and low code development, data-driven strategies, policy, and organisational cultural change. He is the author of IBRS’s Digital Workspaces methodology. Dr Sweeney has a particular focus on Microsoft, Google, AWS, VMWare, and Citrix. He often assists organisations in rationalising their licensing spend while increasing workforce engagement. He is also deeply engaged in the education sector. Joseph was awarded the University of Newcastle Medal in 2007 for his studies in Education, and his doctorate, granted in 2015, was based on research into Australia’s educational ICT policies for student device deployments.