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The drama surrounding Microsoft's new CEO has been something akin to the reality TV show ‘The Bachelor’. Who would be the perfect match for the rich, handsome, but somewhat socially awkward hunk?

In order to answer this question, it became publicly clear that there was confusion both within Microsoft and in the market in general as to what role the organisation would – indeed should – take in a rapidly changing technology market. The choice of Satya Nadella says as much about the company's final direction as it does about the man.

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