VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Key lessons from the executive roundtable on data, analytics and business value
- Joseph Sweeney
- Strategy & Transformation
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