VENDORiQ: Atlassian’s $1Bn Browser Bet: A Productivity Play or a Costly Distraction?
Atlassian’s $610m browser acquisition is a high-stakes bet on secure, specialised AI productivity against free, embedded Microsoft/Google competition.
Digital Workplace Persona Template
- Joseph Sweeney
- Strategy & Transformation
Effective, tailored user personas drive successful digital workspace strategies by discovering diverse staff needs, fostering innovation, and supporting flexibility.
Search
Related Content
VENDORiQ: Copilot Consolidation – Getting Value from a Classic Microsoft Bundling Strategy
Microsoft is bundling its specific Copilots into the main M365 license, signaling a shift to specialised AI tools embedded in daily workflows.
VENDORiQ: Google AI in Creative Workflows: An Evolution Beyond Standalone Tools?
Google’s new AI tool, nano-banana, is a major step towards integrating generative AI directly into creative workflows, automating repetitive tasks and redefining productivity.