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Conclusion: Australians have become increasingly concerned not only with what data is being held about them and others, but how this data is being used and whether the resulting information or analysis can or should be trusted by them or third parties.

The 2018 amendments to the Privacy Act for mandatory data breach notification provisions are only the start of the reform process, with Australia lagging a decade behind the US, Europe and UK in data regulation.

Therefore, organisations seeking to address the increasing concerns should look beyond existing data risk frameworks for security and privacy, moving instead to adopt robust ethical controls across the data supply chain1 that embodies principles designed to mitigate these new risks. Risks that include the amplification of negative bias that may artificially intensify social, racial or economic discord, or using data for purposes to which individual sources would not have agreed to.

Early adopters of effective data ethics will then have a competitive advantage over those who fail to address the concerns, particularly of consumers, as to how their data is used and if the results should be trusted.

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