Latest Advisory
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Wow! Photoshop Now In ChatGPT. AI is Transforming Design Services into Conversational Creation
Adobe’s ChatGPT integration shifts design from expert software to conversational workflows, enabling staff to scale brand-compliant assets via natural language.
2025 Research Review: Costs, Budgets, Governance and… you guessed it, AI
Navigating 2025 required balancing accelerating AI, rigorous governance, and cost control to translate market hype into actionable executive strategy. Our full access report on the year that was.
Addressing AI Governance Debt: Moving From Hesitancy to Orchestration
In a recent analysis by TechPartner.News, IBRS future of work advisor Dr Joseph Sweeney provides critical context to the current debate on AI adoption in Australia
All Your AI Are Belong to US – Lessons From VENDORiQs in 2025
2025 showed real value comes from mastering business basics, cost control, and owning your data strategy.
VENDORiQ: ‘Agenticify’: The Made-Up Word That Will Change Enterprise Architecture Forever
Google’s new Model Context Protocol (MCP) servers fundamentally enable structured AI orchestration at the cloud infrastructure layer, accelerating predictable, governable automation for enterprises.
Trends for 2026 – Come to Jesus Moment
Most annual trend predictions are little more than marketing disguised as foresight. Market modelling designed to drive consumption rather than economic modelling designed to drive value.