User Centred Design

Introduction to User Experience Research Practices for IT Teams

User experience research is crucial because when design neglects end-user input, it can hinder product adoption. In the digital realm, inadequately researched online designs and interfaces lead to user frustration and abandonment. The question for IT teams is: How can we ensure user-centric design to optimise digital experiences and prevent user dissatisfaction?

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Design Thinking for Digital Transformation

Transforming an organisation into a digital-first enterprise involves solving problems differently. IBRS explores how design thinking principles can be applied to multidimensional problems and provides a flexible approach to creating solutions that make a difference.

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