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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Meeting Transcription Leader, Otter.ai, Now Offers Two-factor Authentication for All Plans
IBRS Advisor Team
10 June, 2022

Meeting Security Challenges Through Essential Eight-Compliant Privileged Access Management (PAM)
Even with privileged access management (PAM), organisations can still fall prey to cyber attacks. This is evident in a number of high-profile security breaches against global organisations which have caused severe financial losses.
Peter Sandilands
3 June, 2022



