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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Cyber Security Frameworks – How Do You Choose?
As cyber security incidents continue to escalate, cyber security frameworks (CSF) are becoming increasingly mandated to mitigate security risks. CIOs should prepare to select and implement a framework that is appropriate for their organisation.
Philip Nesci
3 September, 2021
IBRS Advisor Team
29 August, 2021



