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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Joseph Sweeney
30 May, 2021
IBRS Advisor Team
23 May, 2021
VENDORiQ: Talend Research Reveals Data Underutilised
Is your organisation using data to its full potential? Or is the decision making not aligned with the analytics.
IBRS Advisor Team
23 May, 2021
Data Management Maturity Framework
Align data management maturity with organisational needs. IBRS advises a practical approach, matching capability to requirements, and avoiding unnecessary complexity and expenditure.
David Beal
11 May, 2021