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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Staff need data literacy – Here’s how to help them get it
Poor maturity in data literacy will lead to poor decisions when selecting data analysis tools. Here’s how to build data literacy.
Joseph Sweeney
6 February, 2021
IBRS Advisor Team
1 February, 2021
Joseph Sweeney
27 January, 2021
