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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Marketing KPIs That Drive Your Digital Strategy
Marketers and digital strategists unify through common goals and strategic intent. By mapping marketing activities and performance indicators directly to the goals of the digital strategy, organisations can achieve improved efficiency and outcomes.
David Beal
1 April, 2020
Joseph Sweeney
1 April, 2020
