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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Onboarding: First impressions count
Successful onboarding delivers significant benefits, financially and competitively, but is often overlooked.
Peter Hall
1 November, 2019

Laying the business foundation for IT: Selecting an IT service management partner
An ideal ITSM Partner is one who can help IT understand itself rather than merely understand the needs of the business IT serves.
Sam Higgins
1 November, 2019



