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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Rethinking the request for proposal process by replacing written responses with a competitive discovery phase
Michael Smit
3 September, 2019

Enterprise resource planning (ERP) Part 1: Is your ERP SW licensing aligned to your ICT strategy?
Mark Unwin
3 September, 2019

Running IT-as-a-Service Part 53: Strategic skill building versus technical skill exploitation
Wissam Raffoul
3 September, 2019


