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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Analytics Artificial Intelligence Maturity Model
Artificial intelligence (AI) is an emerging technology that can be applied across business lines and yield significant results when aligned with business priorities.
Wissam Raffoul
3 December, 2018
The difference between fraud and cybercrime
Fraud and cybercrime can both keep key stakeholders in a business awake at night. But these threats are often driven by very different malicious motivations. In the end, the two threats overlap but are very different. Fraud is a crime carried out for financial gain.
Claire Pales
3 December, 2018
Peter Bickerton
3 December, 2018
