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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Leadership is critical to innovation
Developing and maintaining innovation capability within an organisation takes more than just saying it and adopting a process in the hope that innovation will happen. Structure can kill innovation.
Sue Johnston
2 December, 2017
Sam Higgins
2 December, 2017
James Turner
1 December, 2017
Can IBRS provide input into suitable reporting systems using primarily in-system data, but not excluding third party?
Joseph Sweeney
28 November, 2017
James Turner
27 November, 2017