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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Irene Pimentel
1 September, 2017
Peter Bickerton
1 September, 2017
Alan Hansell
1 September, 2017
Technology Partners & Innovation
Relying on traditional technology partners may prevent organisations from achieving digital transformation goals and may even be detrimental to innovation objectives
Sue Johnston
1 September, 2017