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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
James Turner
3 June, 2017
Wissam Raffoul
3 June, 2017
Geoff Johnson
30 May, 2017
Alan Hansell
25 May, 2017
James Turner
24 May, 2017
Can IBRS recommend companies who are able to baseline digital capability (using persona info)?
Alan Hansell
17 May, 2017