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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Can IBRS provide advice on how IT Departments and ICT Procurement Category Managers interact?
Peter Bickerton
19 December, 2016
Geoff Johnson
14 December, 2016
Irene Pimentel
2 December, 2016
James Turner
2 December, 2016
Peter Bickerton
2 December, 2016
