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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Irene Pimentel
2 September, 2016
Joseph Sweeney
2 September, 2016

Bite the bullet – stop failing projects sooner not later
If the outcomes from an IT-related project are clearly unachievable take the pain and stop it as soon as possible.
Alan Hansell
2 September, 2016
Peter Hall
2 September, 2016
Wissam Raffoul
2 September, 2016
What is the best way to consolidate how clients pay for a number of different services?
Guy Cranswick
29 August, 2016