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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Irene Pimentel
3 August, 2016
Guy Cranswick
3 August, 2016
Geoff Johnson
3 August, 2016
Innovation in the Public Sector
Despite public perception to the contrary, innovation is possible in the public sector provided that staff are given the opportunity to experiment and sunset outdated infrastructure.
Sue Johnston
3 August, 2016
Peter Hall
3 August, 2016
Wissam Raffoul
3 August, 2016