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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Joseph Sweeney
28 March, 2016
Joseph Sweeney
26 March, 2016
Alan Hansell
3 March, 2016
Geoff Johnson
29 February, 2016
Peter Grant
29 February, 2016
Business and IT Agility: their roles in Enterprise Transformation Master Advisory Presentation
This MAP is designed to guide and stimulate discussion between business and technology groups, and point the way for more detailed activity. It also provides links to further reading to support these follow-up activities.
Alan Hansell
29 February, 2016