Latest Advisory
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Brand Concierge – AI’s B2B Revolution
Adobe’s Brand Concierge, built on AEP, offers AI agents for personalised B2B and B2C customer journeys, automating content delivery and meeting scheduling to optimise sales.
VENDORiQ: Adobe’s Agentic AI – Game Changer for B2B Marketing
Adobe’s Experience Platform Agent Orchestrator enables businesses to build AI agents for enhanced customer interaction and automated B2B marketing and sales processes, offering personalised experiences.
Sourcing Monthly March 2025
IBRS Sourcing Monthly brings you the latest news and deals in the Australian IT world.
Generative AI in the Enterprise: Buy, Build or Platform?
Ready-made GenAI offers speed but limits customisation. Building in-house allows bespoke solutions but demands time and risk. AI platforms provide a hybrid path for rapid, tailored deployment.
A Strategic Value Framework for Digital Transformation
Digital transformation, particularly with AI, requires a structured approach like strategic value realisation (SVR) to ensure strategic value capture. SVR aligns stakeholders through clear objectives, focusing on cost reduction, operational enhancement, and stakeholder value. Fragmented AI adoption risks long-term value.
Agentic AI: Same Hype, New Box?
Agentic AI has a functional application that you need to understand.