Latest Advisory

What Impact Will AI Have on Customer Experience?

Since gaining mass awareness during 2023, the adoption of generative AI is impacting a multitude of industries and business functions. One of the areas which is rapidly being transformed is customer experience. CIOs need to urgently consider the opportunities and the risks of AI in customer service and marketing.

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A Pragmatic Approach to Generative AI

Generative AI can be used in many ways, and indeed, it can be said that the genie is clearly out of the bottle. What are the first steps CIOs need to take to ensure the staff of the organisation use it effectively, ethically, and in a controlled way?

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