Latest Advisory

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Stop Automating Chaos: Why Simplification is the CIO’s Best AI Strategy
Put the Blueprint Before Bot: The CIO’s Guide to Sustainable Agentic AI.

IBRSiQ November 2025
Leaders are prioritising operational optimisation and procurement, whilst navigating AI governance to future-proof their digital strategies.

VENDORiQ: Microsoft Just Ignited an Agentic Cost and Governance Imperative for 2026
Microsoft Ignite ushers in autonomous agents, creating an immediate need for financial oversight and zero-trust security to manage unpredictable operational costs.

CIOs Face Fresh Watershed in the Age of AI – AFR Nov 18 2025
Artificial intelligence is moving from isolated experiments to the foundation of enterprise operations, demanding that CIOs redefine digital transformation by placing a strategic focus on data utilisation, ethical governance, and deep workforce literacy

Iren’s $15b Microsoft Mega-Deal Sign of an AI Surge that Won’t Stop – AFR Nov 4 2025
The AI industry is experiencing an unprecedented surge, with neo-cloud firms like Iren playing a pivotal role in reshaping the AI infrastructure market.

The Economics Of AI: Why AI Vendors Are Failing Economically, Their Planned Tactics To Become Profitable, And What It Means For Your Organisation – Webinar and Presentation Kit
Unsustainable AI vendor economics demand a strategic focus on governance, true costs, and open-source models for lasting innovation and competitive advantage.