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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Irene Pimentel
24 February, 2011
Joseph Sweeney
22 February, 2011
Joseph Sweeney
22 February, 2011
Guy Cranswick
22 February, 2011
Phil Hassey
21 February, 2011

Acquiring enterprise applications: Do not wish too hard for what you want or you might get it (Part 2)
Rob Mackinnon
30 January, 2011