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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Colin Boswell
28 October, 2009
Engaging Stakeholders in the budget or planning cycle
Successful CIOs take on many roles, including engaging stakeholders to identify ways to maximise IT investment and explore emerging technologies.
Alan Hansell
28 October, 2009
Centralisation or Federation? How best to structure the IT organisation to ensure excellence in service delivery
Brian Bowman
28 October, 2009
Irene Pimentel
27 October, 2009
Joseph Sweeney
25 October, 2009