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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Last Word: What has the level of testosterone and impulsive behaviour got to do with IT professionals?
Alan Hansell
27 March, 2009
Jorn Bettin
27 March, 2009
Kevin McIsaac
27 March, 2009
Gershon Groundhog Day? To avoid: Light ‘change management’ touchpaper but don’t stand back
Rob Mackinnon
26 March, 2009
Irene Pimentel
25 March, 2009
