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Value and Pricing in the Intangible Economy: B2B Commercial Excellence for Buyers – Webinar and Presentation Kit
Peter Barta
17 September, 2025
Modernising B2B contracts is key to value creation, shifting from time-and-materials to rewarding outcomes for sustainable, innovative partnerships.

Value and Pricing in the Intangible Economy: B2B Commercial Excellence for Buyers – Webinar and Presentation Kit
Modernising B2B contracts is key to value creation, shifting from time-and-materials to rewarding outcomes for sustainable, innovative partnerships.
Joseph Sweeney
27 July, 2007
Marketing IT Internally
To enhance the relationship between the clients and the IT Department it is important that IT’s contribution is marketed successfully internally. Encouraging and implementing a service mentality within the IT department, constantly delivering a high level of service and support, and ensuring the transparency of IT through constant, good quality communication to IT users are important factors in marketing IT internally.
Brian Bowman
27 July, 2007
Jorn Bettin
27 July, 2007
Irene Pimentel
27 July, 2007