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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Striking a Balance between Immediate Business Needs and the Implementation of a Services Orientated Architecture
Brian Bowman
27 December, 2006
Colin Boswell
27 December, 2006
Jorn Bettin
27 December, 2006
Rob Mackinnon
27 December, 2006
Irene Pimentel
27 December, 2006
Terry Dargan
27 November, 2006