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VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Jaie Obillo
22 December, 2025
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Marketing your MIS Department
Effective promotion of the benefits of the services provided by the MIS department requires a robust marketing plan and the commitment of all the MIS team to deliver the plan. Marketing the MIS department is not a short-term exercise and should be an ongoing component of the MIS group’s business activities.
Colin Boswell
27 November, 2006
Kevin McIsaac
27 November, 2006
Kevin McIsaac
27 October, 2006
Terry Dargan
27 October, 2006