VENDORiQ: Design Software Market Heats Up
Figma’s successful IPO signals a robust design software market, potentially encouraging competitors to also go public soon.
Jaie Obillo
1 August, 2025
Jaie Obillo
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VENDORiQ: Adobe’s Firefly – A Smarter Video Toolkit for Professional Communication?
Adobe Firefly’s evolution into a generative video hub boosts efficiency, but organisations must balance this with robust governance and skill development to avoid a deluge of poor-quality, off-brand content.
Jaie Obillo
21 July, 2025
VENDORiQ: Unlocking Hyper-Personalisation – Adobe’s AI-Driven CXO Evolution
Adobe’s latest AI innovations, including GenStudio and LLM Optimizer, are enabling businesses to hyper-personalise customer experiences and boost visibility in AI-driven interactions.
Jaie Obillo
24 June, 2025
VENDORiQ: Canva Visual Suite 2.0: A Challenger Emerges in the Productivity Landscape
Canva’s integrated platform challenges established suites by unifying design, data, and AI, but enterprise governance and the implications of AI-driven job roles warrant careful consideration.
Jaie Obillo
28 April, 2025
VENDORiQ: Canva Unlocks a New Era of Visual Communication with its New Features
Canva’s expanded platform integrates design, data, and AI, targeting enterprise-wide visual content creation and potentially challenging established productivity suites.
Jaie Obillo
28 April, 2025
VENDORiQ: Adobe’s Brand Concierge – AI’s B2B Revolution
Adobe’s Brand Concierge, built on AEP, offers AI agents for personalised B2B and B2C customer journeys, automating content delivery and meeting scheduling to optimise sales.
Jaie Obillo
21 April, 2025
VENDORiQ: Adobe’s Agentic AI – Game Changer for B2B Marketing
Adobe’s Experience Platform Agent Orchestrator enables businesses to build AI agents for enhanced customer interaction and automated B2B marketing and sales processes, offering personalised experiences.
Jaie Obillo
21 April, 2025
VENDORiQ: Adobe’s Agent Orchestrator and Intelligent Customer Experiences
Adobe’s AEP Agent Orchestrator introduces purpose-built AI agents for B2B customer engagement and internal workflow automation, streamlining processes and enhancing personalisation through data-driven orchestration.
Jaie Obillo
21 April, 2025
VENDORiQ: Casio Steps Up Its Marketing Game With Adobe Experience Platform
Casio’s adoption of the Adobe Experience Platform for its global ecommerce rollout across 30 localised websites demonstrates a commitment to data-driven personalisation using AI for enhanced customer engagement. Organisational readiness and a focus on direct sales channels are key strategic considerations for this multinational’s digital transformation.
Jaie Obillo
7 April, 2025