
The AI Cost Iceberg: Transitioning to Total Cost of Operation (TCOp)
Stop focusing on sticker prices; manage hidden ‘thinking’ tokens and context taxes through a dynamic total cost of operation framework.

Stop focusing on sticker prices; manage hidden ‘thinking’ tokens and context taxes through a dynamic total cost of operation framework.

With its new ‘Unite28’ strategy, Interactive is targeting regulated industries that require local data residency, deep regulatory compliance (APRA, SOCI), and high-touch customer service.

IBRS Sourcing Monthly brings you the latest news and deals in the Australian IT world.

Leverage the CIS Critical Security Controls (CIS 18) framework to operationalise the Essential Eight and further extend your cyber security program, transforming your security goals into a measurable, technical roadmap for sustainable cyber resilience.

December’s focus shifts toward pragmatic governance, balancing AI adoption and cyber resilience by simplifying processes and prioritising foundational security controls.

Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Adobe and Microsoft are integrating AI agents to streamline marketing workflows, signaling a shift toward cross-platform interoperability for enterprise productivity.

Adobe’s ChatGPT integration shifts design from expert software to conversational workflows, enabling staff to scale brand-compliant assets via natural language.

Navigating 2025 required balancing accelerating AI, rigorous governance, and cost control to translate market hype into actionable executive strategy. Our report on the year that was.